We have a cognitive quirk. We have a bunch but let’s focus on one. When faced with a hard or complex problem instead of answering it we swap it for an easier question to answer. We believe we have answered… Read More
Pokemon GO, Nintendo, & the Substitution Heuristic
Before last Friday Nintendo’s shares increased in value by 56% based on the popularity of Pokemon Go. The meteoric rise in Nintendo’s share price is a great example of the Substitution Heuristic. The Substitution Heuristic happens when we’re faced with… Read More